Client: Ollto
Industry Category: Mental Health Wellness
Nature of the Project: Branding
Services: Brand Strategy, Logo Creation, Visual Identity, Website, and Social Media Marketing.
The Ollato identity is founded on the metaphor of transformation and human connection. The butterfly symbolizes emotional growth and mental evolution, reflecting the journey from inner struggle to well-being. Each wing forms a human profile facing inward, representing the empathetic dialogue between client and counselor, where understanding, trust, and healing begin. The subtle central head in negative space highlights the mind as the brand’s core focus.
The lowercase “ollato” wordmark conveys warmth, accessibility, and approachability, which are essential for a mental health wellness brand. Rounded letterforms reflect the organic flow of the symbol and create visual harmony.
The blue-green gradient carries emotional meaning. Teal evokes healing, openness, and renewal, while deep blue communicates stability, trust, and professionalism. The smooth transition mirrors the counseling journey, which is guided, calm, and transformative.
Created with sensitivity by a branding agency, Ollato balances care and credibility with clarity and warmth.
Ollato is a contemporary mental health wellness brand in Mumbai, dedicated to helping individuals assess, understand, and strengthen their mental well-being. Amid the city's fast pace, Ollato offers a calm, supportive environment focused on emotional health, clarity, and personal growth.
DigiBrandX, a leading branding agency in Mumbai, strategically developed Ollato with the belief that brands are discovered, not just designed. A logo represents only the surface, while a brand encompasses experience, philosophy, and promise.
DigiBrandX began Ollato’s development with in-depth research, examining the emotional aspects of mental health, urban audience needs, and the sensitivity essential for wellness communication. We recognized that mental wellness is a journey of transformation, not just treatment.
Based on these insights, Ollato was positioned as a brand centered on growth, trust, and open dialogue. Each design choice was guided by empathy, clarity, and a focus on human connection.
DigiBrandX developed a visual identity for Ollato that reflects healing and growth. The butterfly-inspired symbol signifies transformation, while human profiles convey conversation and care, which are central to mental health wellness. The blue-green palette combines emotional balance with professional trust, ensuring the brand appears both supportive and credible.
At DigiBrandX, we specialize in transforming local concepts into global brands. While Ollato is based in Mumbai, its message of mental wellness is universal. Our creative team ensured the brand’s language, visuals, and positioning resonated across cultures and platforms. A global branding agency, we believe strong brands are built on truth, not trends.
We discover your brand—not just your logo.
We create local brands with a global vision.
We deliver thoughtful, strategic, and emotionally powerful branding.
If you’re looking for a branding agency in Mumbai that builds brands with purpose, clarity, and long-term impact—DigiBrandX is your partner.
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