Client: Soma Universal Logistics
Industry: International Logistics & Supply Chain
Agency: DigiBrandX
Services: Brand Strategy, Visual Identity, Tagline, Brand Story, Corporate Film, Brochure, Website UI/UX
Soma approached DigiBrandX with a bold vision—to become a global logistics leader that does more than just deliver goods. They wanted to create an emotional connection with international clients, portraying logistics as an experience, not just a service.
But the logistics industry is crowded, utilitarian, and often transactional. Soma needed a brand that stood out—luxurious, reliable, emotional, and global.
DigiBrandX designed Soma’s brand with a clear positioning:
"A purpose-driven global logistics company delivering happiness through trust, transparency, and on-time excellence."
We built the brand across three pillars:
We crafted Soma’s brand DNA rooted in emotion, trust, and precision. The tagline “Delivering Happiness Worldwide” became the heart of the narrative, setting the tone for all content and design.
We developed a story-driven brochure showcasing Soma's global presence, premium services, sustainability, and client trust. Each spread delivered value through copy, infographics, and visual storytelling.
We scripted and directed a powerful brand film titled “Driven by Purpose, Delivered with Joy.” The film emotionally captured Soma's logistics journey—from warehouses to homes—across the globe.
We designed a world-class digital experience, optimized for international clients with:
Since the rebrand, Soma Universal Logistics has experienced:
At DigiBrandX, we believe even logistics can feel luxurious—if the story is told right. Soma’s brand transformation is proof of how strategy, design, and emotional storytelling can elevate even the most functional industries.
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