Ollato

Client Briefing:

Ollato, a leading mental health wellness brand, is undergoing a complete rebranding and website revamp to strengthen its presence in today’s competitive market. The goal is to redefine the brand strategy and craft a distinctive brand identity that resonates with students, professionals, and corporate teams. Ollato seeks a bold, modern look that reflects clarity, strength, and emotional empowerment—core values of the brand.

The revamped website will focus on user experience, SEO optimization, and higher engagement through clear storytelling and structured pathways. Ollato also aims to boost organic traffic through targeted SEO strategies and expand its digital reach through impactful social media marketing.

This transformation includes brand positioning that differentiates Ollato from generic therapy platforms by shifting the narrative from mental illness to mental strength. From logo to content to campaign voice, every element will reflect Ollato’s mission: to empower the mind and unlock limitless potential.

Tearget Audence:

Ollato targets students (18–25), working professionals (26–40), and corporate leaders (35–50) seeking mental clarity, emotional resilience, and personal growth. Our audience values self-awareness and performance, aiming to balance ambition with well-being. Ollato provides tailored support to help them thrive mentally, emotionally, and professionally in their life journeys.

Project Overview:

Ollato, a forward-thinking mental health wellness brand, approached DigiBrandX with a mission to evolve its identity and better reflect its bold vision: to empower individuals through mental strength, self-awareness, and emotional growth. As the demand for proactive mental wellness grew among students, professionals, and corporate teams, Ollato needed a brand that felt not only trustworthy and empathetic—but also modern, aspirational, and performance-driven.

DigiBrandX led a full-scale rebranding initiative, transforming every brand touchpoint from the ground up. This included a refined brand positioning, a revitalized logo that visually captured transformation and clarity, a dynamic and responsive website, a powerful brochure narrative, and a suite of impactful marketing collaterals. Each element was rooted in Ollato’s core belief: mental health is not just about healing—it's about rising.

Challenges:

The rebranding of Ollato came with several key challenges. The existing brand lacked emotional resonance, visual consistency, and a clear positioning in the increasingly crowded mental wellness space. Its messaging felt clinical and outdated, failing to engage younger audiences and corporate decision-makers seeking modern mental wellness solutions. The website was underperforming, with poor SEO structure, low user engagement, and a fragmented user journey. Additionally, the brand had no unified identity across digital and print platforms. The challenge was to transform Ollato into a bold, empathetic, and aspirational brand—one that could stand out, build trust, and drive meaningful engagement across all channels.

Our Approach:

Our approach to rebranding Ollato was rooted in empathy, clarity, and transformation. We began by redefining the brand strategy and positioning to shift the perception of mental health from stigma to strength. Through deep research and audience insights, we crafted a compelling brand narrative that speaks to students, professionals, and corporate teams. The visual identity was redesigned to reflect growth, resilience, and trust—featuring calming tones, symbolic logos, and empowering metaphors. We rebuilt the website with a clean, engaging user experience and optimized it for SEO performance. Every touchpoint was crafted to elevate engagement and reflect Ollato’s empowering new direction.

Result:

The rebranding of Ollato delivered measurable impact across every touchpoint. A strategic logo redesign led to a 73% increase in brand recall, giving Ollato a standout identity in today’s competitive mental wellness market. Within three months of launching the new website, the brand experienced a 28% boost in web traffic and deeper user engagement. SEO efforts resulted in a 23% increase in search rankings, driving more qualified leads organically. Through targeted social media marketing, Ollato saw a 24% rise in brand awareness, further solidifying its position as a modern, strength-focused mental wellness brand built for students, professionals, and corporate teams.

Conclusion:

The Ollato rebranding marks a powerful shift from traditional mental health messaging to a strength-focused, performance-driven identity. With a refreshed logo, modern website, clear brand positioning, and engaging digital presence, Ollato now stands as a bold, empathetic voice in mental wellness—ready to inspire clarity, resilience, and growth across every mind.