GO, a mobile-first laundry service, partnered with us for a bold rebrand and complete app redesign aimed at enhancing convenience and user experience. The project focused on simplifying all touchpoints—from booking pickups to real-time delivery updates—while optimizing backend operations like employee coordination and factory workflows through cloud integration. Client crafted a sleek, modern visual identity, including a new logo and app icon, paired with an intuitive mobile UI & UX. This fresh design not only elevated GO’s brand perception but also improved user engagement, boosted app downloads, and positioned GO as a leading, smart, and reliable digital laundry solution for today’s fast-paced lifestyles.
Target audience: Busy working couples and modern homemakers aged 28–55 who value convenience, time-saving solutions, and seamless digital experiences to manage household chores effortlessly in their fast-paced, modern lifestyles.
go, a mobile-first laundry service app, set out to revolutionize the laundry industry with a bold rebrand and complete app redesign—centered on delivering ultimate convenience and a frictionless user experience. Our UX case study showcases how thoughtful design can turn a routine task into a delightful digital journey.
With a user-first mindset, we conducted in-depth research, built detailed user personas, and mapped intuitive flows to make scheduling, tracking, and managing laundry services as effortless as possible. Every interaction—from booking a pickup to confirming delivery—was reimagined for speed, clarity, and simplicity.
The result? A streamlined, visually engaging app experience that reduces complexity and boosts user satisfaction. go is now more than just a laundry service—it’s a smart, reliable solution for time-starved users. Through strategic UX and purposeful branding, we helped go stand out as a rising leader in the digital laundry space.
Despite a loyal customer base, GO faced challenges with brand recognition and user engagement. The existing brand felt generic, outdated, and disconnected from the app's seamless service experience. GO approached our digital advertising agency for a complete brand transformation—from strategy to visual identity and digital experience.
We began with an in-depth brand audit and user research to understand GO’s market, competitors, and customers. Our goal: reposition GO as a modern, smart, and lifestyle-friendly brand that makes laundry day feel effortless and empowering.
We redefined GO’s brand essence around three pillars:
Speed: Pick-up and delivery at your fingertips.
Trust: Professional care with every wash.
Ease: Zero effort. Maximum freshness.
The new tagline: “Laundry, Just GO for It.” Positioned as a lifestyle utility, GO became more than a laundry service—it became a time-saving solution for modern lives.
We revamped the logo to a clean, minimalist mark using a soft blue and fresh mint green palette—evoking cleanliness, calm, and trust. Custom icons, a rounded sans-serif font, and playful motion graphics made the interface more intuitive and friendly. The app UI was redesigned to align with the new brand look and improve usability.
Our team designed a multi-platform campaign:
Social media visuals with humor and lifestyle hooks
App store optimization with new screenshots and copy
Digital ads highlighting the new brand promise: fast, clean, easy
Email marketing redesign for user reactivation
28% increase in app downloads within the first 2 months
40% increase in repeat orders post rebranding
Stronger user retention and brand recall, measured through in-app surveys and reviews
A new brand that customers don’t just use—they trust and recommend
Rebranding GO wasn’t just about a new logo or color palette—it was about changing the perception of laundry from a chore to a smart lifestyle choice. Through strategic thinking and creative execution, we helped GO become a brand that fits right into the rhythm of modern city life.
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