Forum Estates

Client: Forum Estates
Industry: Real Estate
Agency: DigiBrandX
Services: Brand Strategy, Visual Identity, Tagline, Brand Story, Pitch Deck

The Challange

Chlance is undertaking a visionary land acquisition project to develop a world-class IT hub in Kolkata—an initiative designed to create jobs, growth, and long-term prosperity. We understand farmers’ concerns, but it’s important to know that IT is a nature-friendly industry. Unlike heavy factories, it does not harm the land, air, or greenery. By contributing land for this project, farmers will not lose; instead, they will gain new opportunities, better income, and long-term financial security. Together, we can build a future where progress and nature grow hand in hand.

Our Strategic Approach

DigiBrandX crafted a strategic brand positioning that went beyond transactions. The goal was not just to acquire land but to build trust, credibility, and long-term value.

The brand narrative was anchored around three key pillars:

Emotional Connection – Making farmers and stakeholders feel part of the growth journey.
Premium Presentation – Establishing a refined, aspirational identity for the project.
Scalable Communication – Ensuring the brand resonates locally while aligning with global standards.

This positioning highlighted transparency, reliability, and sustainability, making the project more appealing to both investors and the local community.

Creative Approach

To bring this vision alive, DigiBrandX adopted a nature-friendly creative strategy:

Designed a stylish digital painting campaign, symbolizing progress without harming the environment.
Reinforced the green narrative by emphasizing paperless processes to reduce environmental impact.
Crafted a modern, trust-driven identity that aligned with farmers’ values and investors’ expectations.

Result

The rebranded land acquisition project successfully repositioned Forum Estates as a trusted, premium, and purpose-driven developer. The outcomes included:

Strengthened stakeholder and farmer trust.
Attracted high-value investors aligned with sustainability goals.
Positioned Forum Estates as a long-term leader in sustainable land acquisition.
Created a positive shift where farmers expressed readiness to contribute their land for the IT Park development.