Client: GATORADE is an energy drink for athletes. It’s a consumer product of Pepsico.

Client Briefing: GATORADE wants to revamp their existing website and the brand presence in India. They need to showcase the entire range of product along with the benefits. They also want 360 degree digital brand campaign for retail participation and the dealers. The target audience mostly are athletes age group of 16 to 28. The design personality should be energetic, sporty, young and fresh.

Client Briefing: Logo Creation, Brand Identity, Marketing collaterals, And Website.

Idea & Concept: The idea is to create an international brand personality in the design itself. In the masthead, there are designing international athletes with their slogans as a carousel banner. The graphics are little grunge and noisy, which communicate the character of athletes which is always hard, rough and tough. The using of orange and white color palette stands for YOUNG and FRESH. GATORADE has their own font which is used as a typography.

UI based on 8 columns grid design. Which makes quick, easy and flexible way to create the responsive design and that fit in any device and shape. This is more user-friendly interface experience design which is easy to navigate. Showcasing the product and their benefits in the home page. Overall the design personality has a brand experience to the end customers.

UI and UX Design: The application gives an experience to the users to access the shows, movies and other content. The objective is to provide a theatre experience where users can watch best customized content. Easy navigation flow, the users can reach the content with the details of the information.